Creation from the salon Žuži Jelinek, cca 1960
On Friday, December 12, 2014, starting at 7 pm in the Green Action space (Frankopanska 1,10000 Zagreb), Maja Arčabić, head of the Collection of Fashion, Fashion Accessories and Textiles at the Museum of the City of Zagreb, will give a lecture as part of the Fashion and Clothing program - new theories and new practices, entitled Žuži Jelinek: Ambassador of Fashion.
The lecture will problematize and present the history and phenomenon of Zagreb tailoring fashion salons, the most famous of which was the salon run for four decades by the tailor Žuža Jelinek.
The lecture will focus on two thematic units. The first refers to the organization of work in the tailoring salon, the production of clothing, the relationship with customers, ways of transferring and adopting fashion styles as well as their placement on the domestic market. The second unit refers to Žuža Jelinek's collaboration with the domestic textile and clothing industry, which began in the mid-1950s. Her creations influenced the democratization of fashion and irreversibly changed the fashion scene, because the models of a renowned salon then became available to a wider range of consumers at better prices. In the late 1950s, Žuži Jelinek was the first to show her models at fashion shows abroad - she toured Europe, the United States and the Far East. While the foreign press calls her "the most famous fashion designer behind the Iron Curtain", a newspaper article published in the weekly Globus in 1960 rightly calls her a "fashion ambassador".
More info: http://www.mgz.hr/en/exhibitions/zuzi-jelinek---ambassador-of-fashion,159.html
The series of lectures Fashion and Clothing - New Theories and New Practices presents CIMO projects that, in addition to cultural contribution, bring a shift from the traditional understanding of fashion as a system of power in the name of cultural extension to the view of clothing practices as inclusive cultural and economic needs. CIMO center is particularly focused on the problem of sustainable design and nurtures and supports individual theoretical and creative efforts that stand against consumerism and the phenomenon of banal fashion.
Lectures Fashion and Clothing - New Theories and New Practices are held every December at 19.00 in the Green Action, Zagreb.
* The project is financially supported by the City Office for Education, Culture and Sports of the City of Zagreb, for 2012.
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