Lecture, Ivana Čuljak, Fashion and clothing - new theories and new practices: Inventory of fashion and clothing: clothing of the elderly, 2014



Miss. N.N., photo: Tjaša Kalkan, 2014

On Friday, November 28, 2014, starting at 7 pm in the Green Action space (Frankopanska 1,10000 Zagreb), Ivana Čuljak, a researcher at Center for Research of Fashion and Clothing (CIMO), will give a lecture as part of the Fashion and Clothing Program - new theories and new practices, entitled Inventory of fashion and clothing: clothing of the elderly.

The lecture will refer to the current site specific project that the CIMO center is implementing in the Home for the Elderly in Trešnjevka. It is a project that, through a storytelling conversational format with the users of the Home, questions the complex relationship between fashion, clothing and the socio-cultural process of aging. Inventory as a method of listing the actual quantity of items determines the surplus - discarded and shortage - of necessary clothing items that are the result of the transition from one's own home to a specific institutional environment of the Home. Storytelling as a format is built around personal biographies and user experiences, and the nature of this format leads to unpredictable dimensions that thematically expand research into issues of history, consumer culture, gender policy, culture, fashion and clothing in socialist Yugoslavia. The institutionalized fashion system on many levels systematically excludes aging as a psychophysical process, which is at the same time devalued as a representational model, and research itself eludes the fashion spectacle and is formed around the everyday clothing needs and practices of the elderly.

The series of lectures Fashion and Clothing - New Theories and New Practices presents CIMO projects that, in addition to cultural contribution, bring a shift from the traditional understanding of fashion as a system of power in the name of cultural extension to the view of clothing practices as inclusive cultural and economic needs. CIMO is particularly focused on the problem of sustainable design and nurtures and supports individual theoretical and creative efforts that stand against consumerism and the phenomenon of banal fashion.

Lectures Fashion and Clothing - New Theories and New Practices are held every Friday in November at 19.00 in the Green Action, Zagreb.

* The project is financially supported by the City Office for Education, Culture and Sports of the City of Zagreb, for 2012.

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